GOLF IS GOOD
THE R&A
THE R&A
Client: The R&A
Project: Golf is Good
Date: February 2021
Created whilst working at MATTA)
"Golf is Good" is a campaign designed to highlight the physical and mental health benefits of golf. Created in partnership with The R&A and Ritzy, the campaign follows the journey of three friends, alongside football star Gareth Bale, as they navigate the golf course and discover its positive impact on wellbeing.
The static campaign featured a vibrant series of ten key health benefits, each presented in an engaging, playful style. This initiative was showcased across global markets, including Europe and Asia, and extended across digital, social, and print platforms - also shared across Gareth Bale’s own social channels.
