#RAFA SIEMPRE
ATP & RAFAEL NADAL
Client: ATP
Project: #RafaSiempre
Date: November 2024
Created whilst working at MATTA

On November 19, 2024, Rafael Nadal bid farewell to one of the greatest careers in sporting history. As a lifelong tennis fan, being part of this tribute campaign was an unforgettable experience.
#RafaSiempre honoured Nadal's legacy with a series of compelling social assets shared across the ATP's main platforms. Highlighting iconic moments from his extraordinary career, the campaign struck a chord with fans worldwide, earning over 100,000 likes on Instagram and cementing his place in the hearts of millions.
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