Client: ECB
Project: Ashes, Two Ashes
Date: September 2021
Created whilst working at MATTA (www.makeitmatta.com)
Winner of UK Campaign of the Year at the Sports Industry Awards 2023.
Campaign created for the highly anticipated Ashes series of 2023 for England Cricket working at MATTA. This was the first joint campaign where the men and women could be seen on the same 'stage' and was used to promote ballot and ticket sales for the matches.
This received praise from sporting stars such as Heather Knight, captain of the England Cricket team saying: "The Ashes will be our most visible series ever. I really like the fact it’s being marketed together with the men’s. There are no clashes, it brings the teams together and just normalises England cricket as one. If they’re separate, and you’re watching as a kid, you become ingrained to put the men’s game on a pedestal. It’s been a hugely successful series because it’s been marketed properly."
