Client: Clinique
Project: #GameFace
Date: October 2024
Created whilst working at MATTA (www.makeitmatta.com)
#GameFace was a campaign created with rugby's biggest stars and global skincare brand Clinique to boost girls' participation in rugby at the grassroots level and build confidence in Gen Z.
As a passionate supporter of women's sport, I found this campaign particularly inspiring. It featured Sadia Kabeya (Red Roses & Loughborough Lightning), Abi Burton (Double GB Olympian & Ealing Trailfinders), Akina Gondwe (Saracens), and Claudia MacDonald (Red Roses & Exeter Chiefs).
Social and digital assets were showcased on Clinique's main channels and website for a week, with ambassadors amplifying the campaign through their personal platforms.
