Project: GP Recruitment Campaign
Date: September 2021
Created whilst working at DNA, Bristol (https://www.wearedna.co.uk/)
HealthHero are an online GP service and were looking to recruit over 300 new GPs. This campaign involved both an organic and paid social campaign, a landing page, animation and press ads. The campaign was based around the concept "Practice Made Perfect" and showed all of the benefits of coming to work for HealthHero, using a variety of headlines but also quotes from some of their GPs.
Please visit the landing page here https://www.healthhero-gpjobs.com/ and see some examples from the campaign below.